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From Frustration to Your Personal Sommelier
My father taught me to enjoy wine by dipping my finger into his glass. But growing up, wine turned into a nightmare: endless aisles, cryptic menus, and the fear of making a mistake. I felt frustrated not knowing how to choose and fearing judgment. I realized I wasn't alone!
The Wall of Elitism
I thought the solution was studying, so I trained as a Sommelier (WSET). I learned a lot, but discovered an uncomfortable truth: to drink well today, the market demands you were an expert yesterday. The problem isn't the wine—it's the wall of elitism and pretension surrounding it.
From a Hospital Bed to Building a Dream
I began advising friends and followers, but that wasn't enough. So in January 2026, I quit my job to make authentic wine accessible to everyone. A few weeks later, I suffered a severe motorcycle accident. Nothing could stop me. From a hospital bed, I fought to build my dream: restoring your joy in drinking wine.
The Reel That Started Everything
En junio de 2026 compartimos este mensaje con nuestra comunidad: el vino no tiene por qué ser complicado ni exclusivo. Dale al play para revivir el momento en el que Somelye cobró vida.
Watch Reel on InstagramYour Personal Sommelier: Hidden Gems from Small Producers
That's how Somelye was born. We are not just a wine e-commerce shipping random bottles. We are your personal sommelier: proprietary technology crossing your tastes with expert criteria to match you with the perfect bottle from small Spanish family vineyards.
The Team Behind Somelye
Passion for wine, genuine human touch, and technology at the service of your enjoyment.
Maximilià Bogunyà Piferrer
Founder & Sommelier WSET
Passionate sommelier committed to demystifying wine and uncovering hidden gems from small Spanish producers.
Xavier Mas Leszkiewicz
Co-Founder & CTO
Software engineer and architect of Somelye's AI recommendation engine, translating high sommellerie into precise algorithms.