Stop stressing about choosing right and start enjoying your perfect wine!
Stop stressing about choosing right and start enjoying your perfect wine!
Long before sommelier certificates and code development, my relationship with wine was a finger dipped in my father's glass and the sun of childhood grape harvests. It was something pure, everyday and shared. But as I grew up, that pleasure transformed into something else: a barrier of technical jargon and supermarket aisles that generated more vertigo than enjoyment.
I found myself too many times facing indecipherable restaurant menus and labels that seemed written for others. I felt that to drink well today, I had to be an expert yesterday. I resented feeling conditioned by a price or a bombastic name. That's why I decided to train as a Sommelier at the "Wine and Spirits Education Trust" (WSET). I loved doing it, but I discovered something: the fun part wasn't just learning, but sharing it.
Instagram showed me that my frustration was shared by thousands. I started giving advice one-on-one, but soon understood that human criteria doesn't scale without an ally. In January 2026, I left everything to create Somelye: a technology that is not a cold questionnaire, but a conversation that translates all the rules of haute sommellerie into an exact recommendation for you.
My role today is that of an orchestra conductor. I travel to fairs and wineries with a very clear filter: if a wine is destined to be just another one on a supermarket shelf, it's not for Somelye. I look for rarities, projects with soul and wines of the highest quality that deserve to be discovered. I reject the commercial to make room for the authentic.
